The mission of the Town of Parry Sound's Business Development Plan is to diversify Parry Sound's economic base by building the economic capacity of the community and aggressively promoting the Town as a diversified vibrant centre which recognizes and embraces small town qualities, protects the natural environment, and promotes regional partnerships and cooperation.

To this end, Council has appointed 42 local business people as "Ambassadors". The goal of the "Ambassador" is to work with the Business Development Team to attract the establishment of new businesses in order to create employment and business development in accordance with Council's Business Development Plan Mission.

The Ambassador Program will enable the community to achieve a broader reach for its targeted business development marketing and promotion. The Ambassador program will take advantage of local business people who have occasion to travel throughout the province, nationally and internationally and can potentially court some key business development prospects for the Town.

To date, local Ambassadors have generated business interests from Europe and throughout Ontario. Their diverse expertise and experience provides significant awareness and promotion of development opportunities within the Town.

Ambassadors meet on a quarterly basis to share success stories and hear updates on Town projects.

For more information on the Ambassador program, contact Rob Mens, CAO or Lynn Middaugh, Project Coordinator at 705 746-2101.